Web Analytics #Interview, See How i faced these #GA & #GTM #Questions.

GA123Start, Ready Steady GO...
Google few answers and i am replying them soon in comment section.
Go Ahead with Given answers...
  • What are UTM Parameters?
  • What is Orphaned page?
  • What is A/B testing in digital marketing?
  • What are the basic steps to optimize through SEO for E-commerce websites?
  • What are On-page factors?
  • What is Sitemap? Why this is useful for website optimization?
  • What is Canonical Issues? Please explain
  • What is Google Analytics 'Goals' and why should I use them?
  • What is E-commerce tracking? Explain
  • What is Multi Channel Funnels?
What are the Custom tags types in GTM?
·         Custom Image Tag
·         Custom HTML Tag

Which types of Tracking or other monitoring you will do in GA.?
  • Event tracking – track on site interactions as diverse as button clicks, duration of video plays, page scrolling and a whole lot more to understand how the assets on your site contribute to its success
  • Cross domain tracking – for sites looking to track users across multiple sites such as a payment platform or moving between international domains, cross domain tracking passes that user without double counting
  • Custom dimensions – push specific characteristics of a type of visitor (like gender or logged in/out status, page author) into Google Analytics to see how your audience interact with your site
  • Custom metrics – these are specific values you want to analyse such as age, membership type, number of members, % of visits that did not result in a sale…
Tell me Steps to create GTM?
  • Create Container
  • Start creating tags - Below are some of the tags supported by the tool
  • AdWords Conversion Tracking
  • DoubleClick Floodlight Counter
  • DoubleClick Floodlight Sales
  • Universal Analytic
  • GDN Remarketing
  • Custom Image Tags
  • Custom HTML Tags
  • Add Rule to Fire Tag
  • Once tags are added to a container they are not automatically published
  • Publish Them Manual
Which Google analytics Tags are allowed in GTM or supported by GTM?

·         Page View, the basic Google Analytics tag that should fire on every page of the site.
·         Event, used to track a specific action or event, such as a button click.
·         Cross-domain Tracking for Link, deprecated: use Decorate Link instead.
·         Cross-domain Tracking for Form Post, deprecated: use Decorate Form instead.
·         Transaction, used to track an ecommerce transaction.
·         Social, used to track social interactions.
·         Timing, used to track loading speeds on your site.
·         Decorate Link; see Cross Domain Tracking for usage example.
·         Decorate Form; see Cross Domain Tracking for usage example.

What is Universal Analytics Tag?

The Universal Analytics tag is a new version of the Google Analytics tracking tag. With Universal Analytics, you can collect more types of data and improve your data quality, so you can get a better understanding of how visitors interact with your business at every stage — advertising, sales, product usage, support, and retention.

How to install Universal Analytics via Google Tag Manager?

You can install a basic implementation of Google Analytics via Tag Manager in four steps:
1.       In Google Tag Manager, select ‘Create Tag’ and then choose the Google Analytics tag template.
2.       Select ‘Universal Analytics’.
3.       Configure your tag by naming it. We suggest naming it "GA Pageview."
4.       Then add your Google Analytics property ID or your gaProperty variable
5.       Finally, choose the Track Type, which in this case, should be the most common type of tracking: ‘Page View.’
6.       Choose your firing triggers. For a basic Google analytics implementation. Select ‘All Pages’.  
install Universal Analytics via Google Tag Manager

                                                                                                                                                            Written by Piyush


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