Be more insightful about trends and engaging in social conversations with your customers
Oracle Social Engagement & Monitoring Cloud Service provides
listening, engagement and analysis capabilities across social channels
to help you better understand your customers and be more engaging.
Feature 1 : Leverages semantic analysis to reduce noise and automatically extract the themes from your customers' conversations.
- Get relevant content without the noise
- Minimize missed content so you're aware of relevant changes in your customers' conversations
- Cost effective, devote resources to relevant conversations
Feature 2 : Identifies customer intentions and interests by analyzing common ways customer segments talk.
- Act on customer intentions such as intent to purchase or need for service or assistance
- Catch customers before they switch to a competitors' product
- Use sentiment analysis to help prioritize action
Feature 3 : Provides dashboard analytics for deep insight into social conversations
- Understand what is important to your customers
- Identify trends, spikes, and anomalies to make real time course corrections
- Identify brand advocates
- Understand what is important to your competitors' customers
Feature 4 : Provide the most effective and efficient response across social and customer experience channels
- Engage with customers in real-time across social media channels
- Prioritize actions based on topic, intention, interest and sentiment
- Route responses to the right team member, team, or customer experience channel
Original Source - http://www.oracle.com/us/solutions/social/social-engagement-monitoring-cloud-service/features/index.html
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