Which Metrics are deprecated in Google Analytics till 2016? Please explain few of them



Deprecated metrics in Google Analytics

Deprecated Metrics in Google Analytics

1.       % Initial Audience Retained - Percent of initial TV audience retained.

2.    Ads Play – TV Spots

3.   Cost - The total amount you paid to air a targeted ad.

4.   CPM - Cost-per-thousand impressions for TV Ads is based on target impressions.

5.   Data Hub Activities - Warning: This metric has been deprecated.

6.   Domain Lookup Sample - The number of domain (DNS) lookup times received over the given time range.

7.   Margin - Margin is (Ecommerce revenue + Total Goal Value - Cost) divided by Revenue.

8.  Page Download Sample - The number of page download times received over the given time range.

9.  Redirection Sample – The number of redirection times received over the given time range.

10. ROI – Return on Investment is (Ecommerce revenue + Total Goal Value - Cost) divided by Cost.

11. Server Connection Sample - The number of server connection times received over the given time range.

12. Server Response Sample - The number of server-response times received over the given time range.

13.  TV impression - The number of viewers who saw your ad. TV metrics are estimated daily and finalized nine days after airing.

14. Users: All users that have had at least one session within the selected date range. Includes both new and returning users. Note: This metric is going to be deprecated. Select another metric for more reliable data.


15. Viewed Entire Ad:  The estimated number of impressions tuned into the entire ad, from start to finish.
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