Most Basic SEO Interview Questions Answers 2016

SEO Interview Questions Answers 2016

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How will you neutralize a toxic link to your site?

Through Back-link Quality Checker you can know who links to your website. Now, you have to go to ‘Toxic link’ report, where you will find all the links, that are harmful to your websites. If there is any link in ‘Toxic link report’ that matches with the link on your website, then you can remove it by using ‘Google Disavow tool’.

Can you optimize the website which has pages in millions?

From SEO point of view, for dynamic website, special additional SEO stuffs have to be implemented.

1. Good Internal link structure

2. Generation of dynamic title and description

3. Dynamic XML sitemap generation

What will you do, for the company website you are working for, decides to move all the contents to new domain?

The first step would be to update the previous site with a permanent redirect to new page for all the pages. After that, I will remove the previous content from search engine in order to avoid duplicate content issues.

What is robots.txt?

Robots.txt is a text file. It is through this file, it gives instruction to search engine crawlers about indexing and caching of a webpage, file of a website or directory, domain.

What is keyword density and what is the formula for knowing keyword density?

From SEO point of view, keyword density will definitely help to stand out your content from others. The formula to know the keyword density is ( Total number of keyword/ total number of words in your article) multiply by 100.

What will be your next steps if your SEO methods or technique does not work?

My first attempt would to try analysis the problem and resolve them step by step

1. Firstly I would try to see whether it is a new project, and then like to re-check the key words.

2. Also, I would look for relevant key-words that can be helpful.

3. Even though the webpage and website has been indexed well and still not appearing on the first 10 pages of search engine result page, then I would make some changes in page text, titles and description.

4. If website is not indexed well or dropped from the index, than it might comprises serious issues and re-work might be required.

How will you cross-check whether your SEO campaign is working or not?

To check whether your SEO campaign is working or not, the first approach is to check the websites statistics, which tells you about the origin of traffic. The other way of checking is to make a search based on the relevant keywords and key phrases and look for the search result. The number of search result will tell you whether your SEO campaign is working or not.

What do you know about LSI?

LSI stands for Latent Semantic Indexing. This technique is established to obtain the data by relating the word to its closest counterparts or to its similar context. For example, if you are searching something with a keyword “CAR” it will show all the related things like classic cars, car auctions, Bentley car, car race etc.

Can you differentiate between ‘nofollow’ and ‘dofollow’ link?

No-follow links are not passed by search engines bot and therefore cannot be cached or indexed. Do-follow link is a kind of hyperlink and it passes through all search engines and it puts an impact over page rank.

List out some of the useful online marketing tools?

Some of the useful online marketing tools are

· Google Analytics

· Digital point keyword tracker

· Crazy egg heat maps

· Keyword discovery

· StumbleUpon

· XML Sitemap Generator

· Favicon generator

· Submit Express Link Popularity

Explain what is on-page and off page optimization?

Off page optimization: It is the process of boosting your search engine ranking by getting external links pointing back to it

On page optimization: On page optimization directly deals with the content and structure of the website.

What one should do to avoid the penalty?

· Do not link to any other site with bad page rank

· Avoid Poison words, for example word “link”, when you hypertext this text to give the link to your site it becomes poison words

· Avoid stealing text or images from other domains

· Avoid re-directing users to another page through refresh meta-tags – don’t immediately send user or visitors to another page even before he or she clicked on the web page link

Mention what are the characteristics of “bad links” ?

The characteristics of “bad links” are

· Links from sites that are unrelated to your sites

· Links from low Page Rank and Low traffic

· Links from link exchanges

· Links from those sites that are not in Google index

· Paid links

· Link from the same anchor texts coming from multiple sites

· Spammy links from blogs or articles.

Mention what is an effective PPC keyword should be like?

An effective PPC keyword should be

· Relevant : List out the targeted keywords

· Exhaustive : Apart from most popular keywords it should include the “long tail of search”

· Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting

If you are taking interview for SEO profile you must be wondering what to ask a candidate who is having 2-3 years of experience in the same field.

You need to start with few basic questions as following:

Please tell me something about you and your profile
How much experience do you have in core SEO?
How do you plan your SEO strategy for any new project?
What Kind of SEO tools you use?
Which was your largest project till now?
How many indexed pages are there?
How do you plan and implement On-page SEO on site?
How do you plan and implement Off-page SEO for site after Google updates?
How do you keep yourself updated with latest trends?
What was pirate Update?
What was EMD update?
What do you know about Google’s upcoming update?
Do you think social media impact SEO?
What is Domain Authority and citation?
Do Page rank still matter?
What are the SEO ranking factors?
How will you do competitor analysis?
What is the ideal site structure?
What is your strong point as an SEO On-page or off page?
How will you rank a site without On-page? Is it possible for you?

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