As
marketers, we’re all striving to find the best digital marketing
strategies for our brand and when it comes to content marketing, even
though it doesn’t always necessarily deliver immediate results, it’s a
tactic worthy of investment!
Here we share our top 3 content marketing strategies that work.
Focus on creating great titles
The title is the first thing the reader will read about your post. According to Moz,
80% of readers never make it past the headline!
So if you create eye-catching titles, there’s more chance they will
keep reading the post, or at least scan to see whether it’s worthy of
their time. Creating catchy and interesting titles can be difficult, so
using free title idea generator tools such as
Portent,
HubSpot or the aptly named
Title Generator and see what creative title ideas they can spark!
Re-think your page content strategy
Take a look into your backend analytics and look at the pages that
are most frequently landed on. What does the content look like on those
pages? Is your content highlighting the elements you want it to
highlight? You need to aim to offer the user a simple yet pleasant user
experience, so re-trace your customers’ most popular pages to land on
and make sure they’re emphasising the actions you want them to take
next. If it’s not clear what each of your landing pages are proposing
for the user, you need to sit down and re-think your page
content strategy to ensure you’re taking advantage of the traffic landing on those pages!
Create eye-catching CTAs
Creating eye-catching calls-to-action will help accentuate the
product offers you most want to convert, or actions you most want your
users to complete. A CTA can be text-based such as using the word
‘checkout’ or image-based such as a clickable outfit display.
Calls-to-action in essence, can help boost conversions through your
site. You just have to make sure you place them on the best possible
pages, so understanding your customers’ touchpoints and their place in
the buying cycle is crucial for this strategy to work!
Original Source : http://www.hitsearchlimited.com/news/top-3-content-marketing-strategies-that-work-id0155
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