This will be both an exciting and challenging year, when a lot of digital chaff will be separated from the fine wheat.
Content marketing is one of the most dynamic and exciting field in the world of digital marketing. It has exploded in recent years, and will reach new heights in 2016. The following months will be all about embracing innovation and providing the best consumer experience. It is safe to assume that the word “content” will be replacing the term “advertising” more and more. This points out to the strength of content marketing, which lies in the fact that it encompasses the natural and authentic online building material.
The Big picture
Developing a great content marketing approach requires quite a bit of planning ahead. One must realize that content is also an organizational tool, not just a marketing one. Therefore, the projected ROI of content will be tied more closely to company-wide goals. Businesses will work closely with PR practitioners to gain press coverage an earned speaking opportunities via tools like Marketo. Also, leading marketers are already under pressure to master not only marketing, but also the craft of sales.Quality bar
Google is raising the bar for content craving to offer the flawless, engaging online experience to users. Organic, personalized content will steal the 2016 show, and overshadow all attempts to mimic it. To match the new developments, many brands will invest in content studios and brand newsrooms. There will be less publishing and more focus on large editorial projects. Outsourcing content might not decline in popularity, but it will start to influence the reputation of marketing agencies.Optimization
Many SEOs are versed in taking advantage of algorithms and predictive analytics to create user-friendly, clickable content. Machine learning is a thing, and will affect all phases of content marketing, from ideation to conversions. These practices will continue in the 2016, but more caution is prescribed. Namely, content farms can no longer spam text oversaturated with keywords so successfully. Furthermore, the assignments of an SEO manager and content creator will merge to meet the high standards.Video star
The internet is an increasingly visual medium. Striking videos will become a center of gravity for this booming digital universe. Companies both big and small, as well as B2B businesses, will have to consider using such content as a primary marketing tool. Apart from the second largest search engine in the world, YouTube, sites like Vine, Facebook, Instagram, and Periscope will be in the spotlight. Also, we expect to see the rise of interactive infographics, GIFs, web series and event live-streaming.Cream of the crop
However, Facebook’s position as the most effective content distribution channel will remain undisputed. Publishers and websites like the New York Times and Buzzfeed are endorsing this trend, and others will soon follow. Fewer funds will be allocated to LinkedIn and Twitter and more to the booming social network with 1.55 billion users. At the same time, many small business owners are narrowing their focus and targeting fewer marketing channels.A media world
Media companies will get the best of sponsored content and native advertising, although a bulk of them will be moving away from advertorial. Branded content is the king, and content marketing strategies an instrument to expand its realm. Hence, corporate giants will be inclined to purchase media platforms. This will start in the B2B area, where large manufacturers seek to acquire niche content sites. That way, they do not have to engage in a lengthy process of building trust.The Age of the Content
Today, content has infiltrated every corner of digital marketing, but content fatigue overwhelms users. That is why brands will be seeking to centralize their content operations, and take them to the next level. Industry leaders will lead the way more decisively, and many smaller companies will find it hard to keep up the pace. This will be both an exciting and challenging year, when a lot of digital chaff will be separated from the fine wheat.Source : http://knowtechie.com/content-marketing-trends-2016/
Writing research paper is not an easy task. Students should have to spend time on it for choosing topic for research. They should think over its significance and its scope for its readers. They should not select the topic blindly on the advice of others.how to make a company profile
ReplyDeleteA confrontational letter is a letter that confronts a situation, a problem or dispute. It seeks a specific objective from the recipient that will not usually be granted without resistance. bank letter writing
ReplyDeleteTech writers produce a large vary of documents. "Technical writer" will generally be a awfully loosely used term. this can be very true if you are operating for atiny low or medium sized business. writing training manual
ReplyDeleteA new confrontational page is often a page that will confronts an issue, a difficulty as well as question. The idea attempts a unique target through the individual that will not normally always be naturally with no weight.more details
ReplyDeleteYou can take the help from help with academic essays in order to make your market in the efficient way. For this purpose you have to study all about the social sites like facebook and make your business in a good way. This will be exiciting for the people who are searching for this platform.
ReplyDeleteGood to know your writing.
ReplyDeleteThanks for sharing such a useful information. I was searching for how to remove powered by the blogger from the blogspot and found your article. It helped me a lot in removing that on my blog. You have explore more deeply in the post.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteGood information.
ReplyDeletePrior to employing a ghost writer, it's ideal to meet up with the average person first, before generating any form of commitment. You ought to be certain that your characters net, as you will probably be spending a fantastic deal of time working together. I'd advise interviewing a couple of authors before hiring you. check it and choose your option to write your papers.
ReplyDelete